Advertising Colleges
Matching Programs At These Schools

Advertising Colleges

Advertisements are ubiquitous. No matter the size or nature of the company, any business or organization that wants to market/ sell products and services needs an advertising campaign. The campaign does not run itself. It requires someone with the skill and the talent to put it together in a coherent and compelling fashion. Individuals who enter the world of advertising will possess a highly marketable skill set to coordinate and create promotion of brands and services. 

Overview of the Degree
The Advertising Bachelor's Degree enables graduates to design and implement advertising campaigns for a variety of products, services, and brands, across various media outlets. Individuals with this degree will enjoy the following skills:
  • Production
  • Advertising Writing
  • Presentation
  • Copywriting
  • Digital Production
  • Broadcast Writing
  • Marketing
  • Persuasion
  • Psychology
Expertise in this field will prepare an individual to provide advertising campaigns across a variety of media including television, radio, Internet and print media. Almost every organization is involved in advertising in some form or another, which makes this degree both highly profitable and versatile.
Typical Career Opportunities
There are a multitude of career opportunities within this wide ranging field. Some typical options include:
  • Public Relations Executive
  • Multimedia/ Graphic Designer
  • Media Services
  • Art Director
According to the US Bureau of Labor Statistics, an entry level job in a creative position will earn approximately $40,000 a year. Experience, technical expertise and company an individual works for can all largely affect the likelihood of increases in salary and opportunity for advancement. Art directors with multiple years of proven experience can earn an average annual salary of $75,000, while the highest level of executives can earn as much as $200,000 a year.
Potential Job Market
Prospects for employment in this job market are strong, with the US Bureau of Labor Statistics predicting that this field will outpace the national average. Companies are in need of individuals who can connect their products and services to their consumers. There are a growing number of companies that are adopting Internet and other media sources to create a presence for their brand and services. Individuals who are best able to provide creative and insightful ideas for effective corporate communications will excel in this highly competitive and lucrative field. Those individuals who have set themselves apart by earning a degree will experience better opportunities for advancement than those who have not.
Coursework and Classes for this degree may include the following:
  • Introduction to Advertising
  • Visual Communications
  • Principles of Marketing
  • Psychology
  • Strategic Development
  • Creative Concepts
  • Art of Persuasion
  • Research Methods
  • Digital Production
  • Business of Advertising
  • Broadcast Advertising
Coursework will key on the fundamentals of advertising concepts and include rigorous studies into the psychology and sociology of target audiences. Often an internship will accompany this course of study.
Summary of an Advertising Bachelor's Degree
An Advertising Bachelor's Degree equips individuals with the skills necessary to design and implement advertising campaigns for a variety of products, services, and brands, across various media outlets. Creativity and fresh eyes are at a premium for this field.


Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Advertising Schools
All Institutions in Alabama
All Institutions in Arkansas
All Institutions in Arizona
All Institutions in California
Page 1 2 3 4 5 6 7 8 9 10 11 12 13 14