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the careerpaths available to advertising majors is management. Managers
with advertising degrees oversee advertising and promotion staffs,
which usually are small, except in the largest firms. In a small firm,
managers may serve as a liaison between the firm and the advertising
or promotion agency to which many advertising or promotional functions
are contracted out. In larger firms, advertising managers oversee
in-house account, creative, and media services departments. The account
executive manages the account services department, assesses the need
for advertising, and in advertising agencies, maintains the accounts
of clients. The creative services department develops the subject
matter and presentation of advertising. The creative director oversees
the copy chief, art director, and their respective staffs. The media
director oversees planning groups that select the communication media
for example, radio television, newspapers, magazines, Internet, or
outdoor signs to disseminate the advertising.
Marketing managers develop the firm's detailed marketing strategy.
With the help of subordinates, including product development managers
and market research managers, they determine the demand for products
and services offered by the firm and its competitors. In addition,
they identify potential markets for example, business firms, wholesalers,
retailers, government, or the general public. Marketing managers
develop pricing strategy with an eye towards maximizing the firm's
share of the market and its profits while ensuring that the firm's
customers are satisfied. In collaboration with sales, product development,
and other managers, they monitor trends that indicate the need for
new products and services and oversee product development. Marketing
managers work with advertising and promotion managers to promote
the firm's products and services and to attract potential users.
Sales is also another highly paid profession that you can be prepaired
for with advertising education. Sales managers direct the firm's
sales program. They assign sales territories, set goals, and establish
training college-program for the sales representatives. Managers
advise the sales representatives on ways to improve their sales
performance. In large, multi product firms, they oversee regional
and local sales managers and their staffs. Sales managers maintain
contact with dealers and distributors. They analyze sales statistics
gathered by their staffs to determine sales potential and inventory
requirements and monitor the preferences of customers. Such information
is vital to develop products and maximize profits.
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